The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Renny Maslow
Born and raised in New York City and now based in Los Angeles, Maslow uses photography to explore our relationship with the physical world. “Growing up in New York, you develop this heightened awareness of your surroundings. It’s like a radar that’s constantly analyzing what’s happening on the streets around you. I’m noticing and feeling all the little details. With my photography, I’m drawn to the idiosyncratic elements of my environment that cause an emotional ripple; something unsettling, humorous or ironic. It could be an unusual object, or a strange structural landscape populated by a lone person that feels like an uncanny or mysterious window into a larger story.”
Having spent much of his career directing commercials defined by a dry sense of humor and a very intentional visual style, Maslow opts for a less controlled approach with a body of photographs titled SIGNS OF LIFEIn this work he uses his cinematic sensibilities to capture moments of oddity and drama that are naturally occurring all around us. Maslow aims to find beauty and order within the grit and chaos of the urban world, while bringing light to particular aspects of the human condition. He presents the work as large-scale prints, inviting viewers to become absorbed by a heightened sense of detail throughout the composition.
SIGNS OF LIFE debuted in April 2024 at The Good Mother Gallery in Los Angeles followed by another show in Ojai California this past August. He has plans to turn this work into a book and you can inquire about available prints at rennymaslow.com
To see more of this project, click here
APE contributor Suzanne Sease Currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration advertising and in-house corporate industry for decades. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. Follow her on Instagram